EMPLOYMENT

• 10/2007–Present: Senior Web Graphic Designer, Levenger

  Levenger is a well-established, high-end, multi-channel retail company specializing in luxury leather and reading products. An in-house team of professionals produces 17 catalogs annually and maintains an extensive eCommerce site.
  • Lead creative direction for the email marketing and design team in the deployment of three or more emails per week, monthly Facebook contests, site banners and special product line launches.
  • Manage team of designers and web content coordinators in setting up product pages with corrected photography, copy, PDF manuals and video in tandem with print catalog deadlines, averaging 30-60 SKUs twice monthly.
  • Have positively impacted sales, workflow and the customer shopping experience by:
    • Overhauling thousands of outdated and inconsistent online images.
    • Developing a new asset management process to streamline production of web images cutting a week off production time.
    • Establishing new web standards for achieving color consistency and true representation of all our products, from fine leather to paper goods.
    • Creating new photographic standards for merchandising our products at multiple angles to demonstrate functionality and showcase points of special interest.
  • Coordinate with catalog designers, merchandising, marketing, photographers and copywriters during product launches and special web-based campaigns.
  • Design and maintain new and existing HTML/CSS product pages, pop-ups, landing pages, and static pages.
  • Conceptualize storyboards and mockups for Flash movies, splash and landing pages.
  • Provide illustrations and design logos for product graphics and special initiatives.
  • Create training materials, including HTML-based tutorials and videos.

• 09/2007–10/2007: Graphic Designer, Special Project Watson Pharmaceuticals

  • Designed illustrated sales materials, flyers and catalogs for B2B pharmaceutical products.
  • Photographed, directed and retouched digital photography of pharmaceutical products for online store.

• 11/2004–09/2007: Project Manager/Site Designer, Level One Inc., Level One Inc.

  • Managed retail store demolition and remodeling, resets, fixture installations, store-in-store environments, floor layout analysis, new store sets, concept shops and signage installations.
  • Provided illustrations/design/mockups – for signage, floor plans.

• 5/2004–11/2004: Regional Merchandise Manager, ActionLink

  • Supervised over 60 contractors in FL, AL, PR and MS.
  • Managed installations, surveys and remodels of projects in Staples, CompUSA, Walmart, Home Depot, and Best Buy.

• 2/2002–5/2004: Designer, CompUSA Headquarters, Dallas TX

  • Evaluated and edited store floor plans using Planogram software.
  • Created allocation illustrations for nearly 300 stores to assure compliance with established guidelines and standards.
  • Designed and organized detailed merchandising instructions, including illustrations and photography, for 300 stores.

• 8/2000–5/2001: Lead Artist, The Parent’s Journal, Philo CA

  • Led design of a 4-color monthly family magazine.
  • Managed re-branding effort, improving readership and ad revenue.
  • Directed photography sessions.
  • Re-designed under-performing ads for existing ad clients, resulting in higher sales and loyalty.
  • Established customer service relationships with advertisers ensuring their continued satisfaction.

• 7/1994–2/2002: The Home Depot

  Catalog Designer (Canton, Massachusetts):

  • Worked within team of art directors, advertising managers, designers and copywriters in the production of weekly 4-color catalogs and advertisements.
  • Partnered with Merchants to establish catalog sales plan and assemble SKUs to be featured in catalog.

  Department Manager (Plano, Texas)

  • Supervised 7-8 full and part-time employees in flooring and special-order flooring materials department.

  Assistant Manager (Quincy, Massachusetts):

  • Consultant in Dècor, Flooring and Lighting.
  • Sign Artist
  • Display Builder

  EDUCATION

  • Museum School of Fine Arts, Boston MA (fine art and illustration)
  • Clark University, Braintree MA (graduated, certificate in graphic design)
  • Richland College, Dallas TX (graduated, certificate in web design)